Synthetic media may sound like a suave, futuristic idea. But it is happening right now and the concept is a simple one. Synthetic media can be defined as creating videos, audio, and text content using AI or any other software tools. However intriguing synthetic media may seem, very few people understand the gravity of this technology and just how awesome and scary it can be.
Joining us is the Chief Product Office and Co-Founder of Potion, Kanad Bahalkar. Potion is a synthetic media platform and, since its conception almost two years ago, it has undertaken to make synthetic media a more secure, safe, and efficient process for everybody involved. Their initial focus has been geared towards their sales staff, with the salespeople creating personalized videos to send out to potential customers. Much like many email tools, Potion uses a person’s first name as personalization parameters, and its AI technology is able to create accurate lip syncs without having to record each video individually.